Globalization Age, How To Use International Markets

1. ETW International’s function is to help you make your products available in global markets

   In this time of globalization, international marketing is becoming vital to the growth of businesses. With rapid changes in economic climates, there are always new challenges to be overcome, and international marketing is a necessity for a company to truly flourish. International marketing, after all, makes available the largest marketplace there is.

   As the number of international business rises, the ability for them to cooperate is vital to their growth. At ETW, we specialize in making international trade possible. We enable buyers and suppliers to meet, and to have mutually beneficial transactions while overcoming the obstacles of language barriers, cultural differences, political systems, and religious or geographical issues.

   Before use of the internet, the alternative was for buyers and sellers to seek each other out through international exhibitions for international trade. However, the cost, time involved, limited attendance or location could be, in themselves, issues to be dealt with. Use of the internet to accomplish this trade is infinitely more productive, for it’s faster, easier and cheaper to promote using international marketing, not to mention that time and location are non-issues.

   This being said, there are still some obstacles to be overcome. Some countries have intranets, there are barriers to information crossing back and forth. There is also a problem if the NSPs used don’t offer sufficient bandwidth to handle international information traffic. This is what causes difficulty in browsing remote websites, even if you know the domain you’d like to reach. Security used by some countries can act as a filter, blocking information, as well.

2. What can influence international trading?

   1.  Culture is the main element of trading:
   Culture includes, Languages, Religions, Values, Manners, Customs, Education, and Aesthetics...

   Language is ultimately the most important element,
   Many languages exist in the world. Language has been described as the mirror of culture. It is multidimensional by nature. For instance, we communicate not only by spoken words, but also nonverbally. Providing selling information in the native language of a particular market is required before a firm may enter that international market. Each language has its own nuances, words and phrases particular to its use that only those speaking it natively would understand and appreciate. Comminucation in a native language is necessary in order to competently and completely convey information between parties involved in business transactions. This makes both the buyer and seller feel at ease and secure in their dealings.

   Globalization acts to create a uniform world market; on other hand it also dilutes countrys’ own cultures and languages. Many countries have taken measures to protect their own culture and languages. In fact, some governments have even directed local companies, buyers, and suppliers, to use only their native language in selling or advertising their products. Surveys have shown that 75% of those having to navigate the internet in a non-native language had had a negative impact on productivity. For truly effective global internet marketing to occur, information must be provided in the native languages of the participating parties. It has been shown that web users are three times more likely to buy when offers are made in their own language.

   In order to execute successful translations, taking into account culture and local usages, care needs to be taken in selecting a translator/translating company. At ETW, the method we use is back-translation, or translating a foreign language back to the original language by a person other than the one who made the first translation.

   Athough English has long been perceived as the language used on the web, the number of non-English speakers worldwide actually increased to 65 % in 2006. This, obviously, signals a need for effective communications between different-languaged parties.

   2. What blocks information from being successfully translated
   A.  Internet infrastructures:
   There are many different types of computers and various network types. Each computer and network company has its own idea of which methods are best, which is why there are so many computer and network types, and the technology is continually changing. Further complicating things is the fact that different countries have their own intranets which may or may not be compatible with others’, making the World Wide Web not so world wide, after all. This is why a service like ours at ETW is of such use to those who wish to reach more than their own local markets.

   B.  All in one structure:
   All in one (like B2B) constructions, are very workable for the domestic information market. It has drawbacks when information needs to penetrate the international market, however. It is similar to being a guest who lives in a hotel. The address, the space and other information are temporary, limited for buyers and suppliers, in this case, the information inside. This causes difficulty in searching, opening, and understanding of information by people from other cultural backgrounds.

   3. International marketing
   A. Effective International Promotion:

   This helps international buyers to know your products and your company easily. It gives you international exposure, which concerns the construction of internet and the culture of the buyers and suppliers, such as language, customs, aesthetics, etc.

   B. Vital details of the Products and Company:

   Help international buyers to know your product details easily, encourage the buyers and suppliers to make up their minds, having all the information they need.

   C. Clear pictures of your Products:

   Impress international buyers or suppliers with full, clear visual information, so they can make decisions without hesitating.

   D. Instant Information Feedback:

   Enables better communication and instills confidence in you as a seller.

   ETW International’s function is to help your products to penetrate the international markets effectively.