Brazilian buyer purchased our color sorting machines
We have a customer from Brazil, is a BrazilianXeltron peanut sorter agent and sells Xeltron sorters in Costa Rica. Xeltron as a famous first generation peanut sorter brand delivering great performance, but, due to the limitation of techniques and abilities, Xeltron did not update their machines properly over time.
The situation:- As a successful manufacturing nation in Latin America, Brazil was confident of its manufacturing technology and usually rejected foreign machines, especially machines made in China.
- SunMark also was a famous first generation peanut sorter brand in South America and had high influence. Meanwhile, many years of operation had given SunMark a unique advantage.
- Although SunMark also was influenced by the limitation of technology and ability, but the assistance from Buhler and Swiss made it better than Xeltron.
- Brazilians who purchase machines deliberately, only would pay money after they have seen the effectiveness of the machine personally. Besides, Buhler and Swiss which has influence, can provide three years of financing for customers through the cooperation with Brazilian banks.
Later negotiation
In early 2012, Opto Tech reached out to our company, and, in early 2013, Opto Tech purchased SMY-CF series peanut sorters. At the same time, by means of our many years of experience, Opto Tech soon learned to adjust the SMY-CF series peanut sorter. Though our peanut sorter had no advantages in the Brazilian market at first, only two years, from 2013 to 2015, Opto Tech has had about 70% market share of more than 200 peanut processing factories. The stable performance and novel appearance of our machines as well as Opto Tech's effort and good service made Brazilian companies recognize the SMY-CF series peanut sorter. Because of the 2016-2017 Brazilian recession, we slowed down the cooperation progress. In early 2018, Opto Tech started to discuss the agency of rice processing machine with our company. We are looking forward to the results.
